TotalEnergies Indonesia Announces Launch of ELF Lubricants

Jakarta, 24 February 2024 – PT TotalEnergies Marketing Indonesia announces the official launch of its renowned ELF lubricant brand in the Indonesian automotive aftermarket. The launch took place during the Indonesia International Motor Show (IIMS) 2024 in Jakarta, one of the country’s biggest annual automotive show in Indonesia.

ELF, A Legacy of Excellence in Lubricants

Originated in France in 1967, ELF is a global leader in automotive lubricants and has played a pivotal role in racing history. ELF has achieved many successes in motor sports, whether in the auto category (156 Grand Prix victories, 10 driver titles and 9 manufacturer titles) or motorcycle (33 MotoGP victories and 2 world champions titles).

Collaborations with Alpine, Renault, Nissan, Kawasaki, or Dacia highlighted ELF’s industry prominence. ELF’s global success is rooted in its commitment to Passion, Expertise and Premium product offering. Available in over 110 countries, ELF offers specialized lubricants for cars and motorcycles.

"We are proud to bring ELF, an iconic brand in lubricants with a legendary history to Indonesia. ELF is the answer for auto and moto enthusiasts who appreciate exceptional products that are synonymous with quality and performance. We are committed to ensuring ELF is accessible to consumers who value their vehicles as a passion and lifestyle," said Tu Anh Hoang, Managing Director of PT TotalEnergies Marketing Indonesia.

ELF lubricants for 2-wheelers and 4-wheelers will be available nationwide via Speedwork Indonesia, a major player in automotive e-commerce and Online-to-Offline (O2O) segment.

In celebration of the launch, ELF is offering a special promotion during IIMS 2024. For every purchase of selected ELF products, consumers stand to win prizes including exclusive merchandise and MAP Club Points worth 50,000 IDR.