TOTAL-BWF PARTNERSHIP CONTINUES to 2021
Through this partnership, Total reinforces its position as the ‘Official Energy Partner’ – officially sponsporing the new series of HSBC BWF World Tour (Level 1 to Level 4) and the HSBC BWF World Tour Finals formerly known as BWF World Superseries and BWF World Superseries Finals.
“At Total, we believe that our core values are in line with the resilience and precision demonstrated by badminton athletes. We are proud to be able to continue our support for the next three years and under a wider scope of cooperation. Since we started our partnership with BWF in 2015, we have been successfully boosted Total’s visibility and strengthened our identity in the region,” says Christian Cabrol, Senior Vice President Total Marketing & Services Asia Pacific & Middle East.
Cabrol adds that the partnership also reflects Total’s enthusiasm towards badminton. Total is also committed to supporting other global sports, such as racing, football, and ice hockey.
Commenting on Total’s support for badminton, Stephane Lagrue, Specialties Vice President Total Marketing & Services Asia Pacific & Middle East expresses that, “Total recently added its latest innovation to its series of product, known as the TOTAL QUARTZ with Age Resistance Technology, a technology that enables superior performance, resilience, and better engine protection. We believe that the superiority this technology brings echoes with the sport. We also believe that the partnership will continue increasing audience’s recognition towards Total and creating various business opportunities in the region in addition to our traditional engagement in racing events.”
BWF President Poul-Erik Høyer conveys this thanks to Total for the company’s continued support to badminton and BWF’s global goals.
“We are very pleased that Total has decided to extend their partnership with us until 2021. As we seek to promote badminton around the globe, we do need the support from a company like Total who is full of energy and excitement.
BWF feels encouraged by Total’s commitment to help us realizing our vision as an international badminton federation.”
Indonesia is slated to host a number of tournaments as part of HSBC BWF World Tour 2018. Daihatsu Indonesia Masters 2018 on 23 – 28 January 2018 will be the first upcoming competition, followed by Indonesia Open 2018 in July. Total in Indonesia will be present and make the tournaments even livelier. Throughout the Daihatsu Indonesia Masters 2018, spectators are welcome to visit Total’s booth at Istora stadium, participate in the various activities, and get a chance to win exciting prizes. Total’s booth will be there until the last day of the tournament on 28 January 2018.
